PHOTOGRAPHY AS ENTERTAINMENT


CASE STUDY:
Faro logo

  • CELEBRITY APPEARANCE
  • STUDIO LIGHTING
  • ONSITE INSTANT PRINTING
  • BOOTH PHOTOGRAPHY

The FARO booth at the Quality Expo trade show at Chicago's McCormick Place was truly a spectacle.

In a stroke of marketing genius, FARO commissioned TVs Orange County Choppers to produce a custom bike. The bid pitted father against son with Paul Jr emerging victorious. The dramatic battle and building of the FARO chopper were chronicled in not one, but two episodes—and Quality Expo attendees hadn't missed a minute of either show!

When Paul Jr. and his wife arrived to the show, fans had gathered fifty deep to get a signed photograph of themselves with the star and his chopper.

FAB PHOTO provided on-site instant prints to guests seconds after meeting the star.

 

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