PHOTOGRAPHY AS ENTERTAINMENT

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CASE STUDY:John Hancock logo

On Thursday, June 21, 2012, John Hancock recruited Baseball Hall of Fame Relief Pitcher Rollie Fingers for its booth at the Morningstar Tradeshow at Chicago's McCormick Place. Their goal was to attract attention to their booth by offering prospective clients a chance to meet this baseball legend and leave with a 4x6 photograph printed instantly onsite.

Fab Photo helped John Hancock maximize it's marketing impact by adding logo branding to all of the prints. Simple but effective studio lighting ensured the photo was professional quality so fans were more likely to display their branded souvenir at home or work.

Rollie Fingers Morningstar tradeshow McCormick Place John Hancock celebrity appearance step and repeat onsite printing Rollie Fingers Morningstar tradeshow McCormick Place John Hancock celebrity appearance step and repeat onsite printing Rollie Fingers Morningstar tradeshow McCormick Place John Hancock celebrity appearance step and repeat onsite printing Rollie Fingers Morningstar tradeshow McCormick Place John Hancock celebrity appearance step and repeat onsite printing Rollie Fingers Morningstar tradeshow McCormick Place John Hancock celebrity appearance step and repeat onsite printing Rollie Fingers Morningstar tradeshow McCormick Place John Hancock celebrity appearance step and repeat onsite printing Rollie Fingers Morningstar tradeshow McCormick Place John Hancock celebrity appearance step and repeat onsite printing Rollie Fingers Morningstar tradeshow McCormick Place John Hancock celebrity appearance step and repeat onsite printing Rollie Fingers Morningstar tradeshow McCormick Place John Hancock celebrity appearance step and repeat onsite printing