PHOTOGRAPHY AS ENTERTAINMENT


CASE STUDY:
Tata logo

On Tuesday, May 15, 2012, Fab Photo was contracted by Canadian agency Altitude C for International Telecoms Week (ITW) sponsored by TATA. Chicago's Navy Pier Grand Ballroom played host to the well attended cocktail hour where guests from literally around the world could finally have a drink and really cut loose. The Russians and the Brazilians in particular left distinct impressions.

Our party mission was twofold:

1. General event photography coverage of details, overviews, and pictures of guests having a good time.

2. PHOTO ACTIVITY: 4x6 printing on-site, studio lighting, step and repeat photography. Use Tata props provided by Altitude C.

Create Image slideshow from step and repeat portraits, photos projected on ballroom ceiling as they are taken.

Party conclusion:

Mission success.

Long line of guests kept taking pictures beyond the contracted time and we had to go ovetime to avoid a Brazilian riot. Excellent prop selection by Altitude C made for better party photos. Also, the super cool envelope style graphic border Altitude C desgined for the logo branding is one of the most fabulously classy designs we've ever seen. Hats off, Montreal! Merci beaucoups pour le bons temps.

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